![Henry Stewart Publications on Twitter: "Andre Richelieu's paper in the Journal of Brand Strategy https://t.co/zGXLb7jN0u examines #sportainment and how it can be part of your branding strategy. #Sport #Entertainment #BrandExperience #LifetimeValue #NBA # Henry Stewart Publications on Twitter: "Andre Richelieu's paper in the Journal of Brand Strategy https://t.co/zGXLb7jN0u examines #sportainment and how it can be part of your branding strategy. #Sport #Entertainment #BrandExperience #LifetimeValue #NBA #](https://pbs.twimg.com/media/EwNJpU1U8AMby2n.jpg:large)
Henry Stewart Publications on Twitter: "Andre Richelieu's paper in the Journal of Brand Strategy https://t.co/zGXLb7jN0u examines #sportainment and how it can be part of your branding strategy. #Sport #Entertainment #BrandExperience #LifetimeValue #NBA #
![NBA's 'sportainment' global success: The 'sportainment' news with Professor André Richelieu - YouTube NBA's 'sportainment' global success: The 'sportainment' news with Professor André Richelieu - YouTube](https://i.ytimg.com/vi/u6aSpQhksa4/hqdefault.jpg)